Miami Marlins
Head of Ticket Sales & Service
Miami, FL
Background:
The Miami Marlins, a prominent professional baseball team, are a key fixture in Major League Baseball (MLB) and represent the vibrant city of Miami, Florida. Originally founded as the Florida Marlins in 1993, the team underwent a rebranding in 2012 to become the Miami Marlins, reflecting a renewed focus on the local community and the city’s unique identity. The Marlins have won two World Series championships in their history, the first in 1997 and the second in 2003. The Marlins have a broad fan base that spans Miami-Dade, Broward, and Palm Beach Counties.
The Marlins play their home games at LoanDepot park, a modern, multipurpose stadium located in the heart of Miami’s Little Havana neighborhood. Opened in 2012, LoanDepot park is renowned for its cutting-edge design and fan-centric features, including a retractable roof and unparalleled views.
Miami, located in southeastern Florida, is a vibrant, cosmopolitan city known for its cultural diversity, dynamic arts scene, and beautiful coastal landscape. As the largest city in Miami-Dade County, Miami serves as a major hub for international trade, tourism, and finance, and is recognized globally for its lively atmosphere and unique cultural influences.
Any interested candidates should contact TurnkeyZRG directly.
Contacting the Miami Marlins will only delay consideration of your qualifications.
Position Summary:
The Head of Ticket Sales & Service will be responsible for leading and managing the club’s ticketing sales department. This position will launch sales strategy development, establish internal collaboration, recruit and train staff, and serve as the internal expert on all things ticketing and premium. The ideal candidate will have the strategic expertise to help build a leading sales team and sales culture focused on outstanding customer service and satisfaction.
Duties and Responsibilities:
Lead the planning, development and activation of all Marlins ticket sales product offerings, including new full season memberships, group tickets and closely collaborating on individual game tickets.
Hire, manage, coach and mentor ticket sales professionals that consistently meet and exceed revenue targets.
Work collaboratively to build a positive, proactive and exciting sales culture that extends through all levels of the sales team, via training, team building initiatives, motivational and professional development programs.
Work closely with executive leadership in establishing and reviewing sales revenue goals and how they align to broader organizational priorities, monitoring sales activities and progress, and reporting sales results.
Work collaboratively in the planning, development and implementation of all outbound sales efforts, including product ideas, sales events, seller incentives and buyer incentives.
Analyze and identify ways to increase efficiency, improve levels of service and enhance profitability in all areas of responsibility.
Conduct regular meetings with all direct reports and other staff as applicable to maintain clear communication, performance expectations and team synergy.
Partner with Business Intelligence (BI) team to:
Create and implement a comprehensive, effective measurement system to track and evaluate progress in achieving sales goals against defined KPI’s.
Collaborate to establish, monitor and modify all ticket prices and inventory positions across the ticket and premium seating product offerings.
Sustain CRM usage by the sales team to maintain accurate customer and prospective customer records.
Continuously refine the lead scoring and lead distribution approach.
Partner with the Marketing, Digital and Creative Services departments to:
Evolve the branding and marketing of the ticket products.
Establish the strategy and plan for ticketing promotions and advertising.
Create materials that support the outbound sales efforts.
Develop and implement impactful lead nurturing and/or ticket sales campaigns.
Establish and maintain relationships with peers throughout sports and key vendors to stay current on ticket sales and premium seating trends. This includes knowledge of pricing, inventory management, and distribution partnerships.
Support the evolution of ticket technology and assess its impact on products, internal processes and/or the customer experience. Experience with TDC preferred.
Play a crucial role in the management and strategic direction of the ticket sales Profit & Loss (P&L) account.
Contribute to broader executive decisions related to LoanDepot Park and other organizational objectives as a member of the extended leadership team.
Required Skills & Qualifications:
15+ years of successful ticket sales and/or premium sales experience in professional or college sports.
Strong analytical and problem-solving skills, ability to prioritize to meet deadlines, the flexibility needed to accomplish multiple objectives and projects, and ability to exercise good judgment.
Proven staff, budget and operational management experience.
Excellent oral and written communication and presentation skills.
Excellent relationship building and interpersonal skills, with the ability to interact comfortably and professionally with members of all departments across the company and with customers.
B2B sales experience and proficiency in opening doors and building relationships with businesses as consumers.
Experience developing a tourism sales market across leading distribution channels/OTAs
Results-oriented approach to selling and campaign management.
Ability to earn the confidence of a wide range of internal and external constituents and to network within a professional, corporate environment.
Ability to multi-task, remain organized and demonstrate a high level of initiative and energy both individually and as a team member within a fast-paced and performance-based environment.
Ability to collaborate with other departments/organizations over which you have no formal authority.
Excellent organization, communication, and composure to adapt to changing deadlines and ad hoc requests.
Experience with Salesforce preferred.
Proficient in Spanish language reading and writing, preferred but not required.
Bachelor’s degree or equivalent experience required. MBA or other related advanced degree preferred, but not required.
TurnkeyZRG’S Commitment:
At TurnkeyZRG, we do not just accept differences—we celebrate and support it. All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, pregnancy, race, color, religion, national origin, disability, genetic information, marital or partnership status, military or veteran status, age, or any other characteristic protected by applicable law. TurnkeyZRG is an equal opportunity employer and workplace, and we encourage applicants of all backgrounds & communities to apply.
TurnkeyZRG’S Practice Leader:
James Jordan - Director, Revenue
James Jordan joined TurnkeyZRG in early 2023 in the role of Director, Marketing Partnerships, focused on corporate partnership recruiting. Mr. Jordan has made an immediate impact, placing partnership executives at organizations including the Golden State Warriors, LA Chargers, LaLiga, the Laver Cup, and more. Prior to joining TurnkeyZRG, James garnered valuable experience on both the strategy side and sales side of the corporate partnership business and has represented marquee teams and venues including the LA Rams (NFL), LA Chargers (NFL) and SoFi Stadium & Hollywood Park (Los Angeles, CA).
Jamie Spencer - Managing Director, Revenue
Jamie Spencer most recently served as Executive Vice President of Revenue for the Chicago Blackhawks, where he was responsible for all functions of revenue including Ticket and Membership Sales, Corporate Partnerships, Retail, Amateur Hockey, and Fifth Third Arena Operations (Chicago Blackhawks Community Rink). Jamie guided the revenue department out of the COVID-19 pandemic and brought a new cultural philosophy to revenue that helped shape an incredibly successful model that focused on the idea that selling tickets and caring for fans is an all-organization initiative – a mindset that helped the Blackhawks set a new all-time regular-season gate revenue record last season and drove nearly a 90% increase in retail revenue over the last three years. Additionally, he set the foundation for a “fewer, bigger, better” approach to corporate partnerships and launched several new youth hockey initiatives, including the Blackhawks Arena Network, Rivalry Series, and first-ever NIHL Youth Hockey Championships at the United Center.