Background: 

Activated Events stands as a distinguished leader in the outdoor events industry, renowned for its exceptional portfolio of high-impact festivals across California and Arizona. With an unwavering commitment to excellence, Activated Events specializes in large-scale music festivals spanning diverse genres, including country, EDM, pop, and alternative rock, as well as curating the West Coast's most extensive outdoor movie series. The organization crafts unforgettable experiences that captivate trendsetters and tastemakers seeking extraordinary live events.

With over 15 years of expertise, Activated Events has mastered the art of transforming unique outdoor venues into dynamic spaces that resonate with audiences. Signature events such as the Coastal Country Jam, Boots In The Park, The Smoke Show, and Fiesta De Taco exemplify the company's dedication to creativity and quality, consistently attracting top-tier talent and enthusiastic crowds year after year.

Operating as an independently managed organization, Activated Events employs a comprehensive approach to event production, encompassing every aspect, from talent acquisition and strategic marketing to seamless operations and exceptional concession experiences. This meticulous attention to detail not only elevates the overall attendee experience but also fosters meaningful engagement opportunities for brands within the event context.

As the 2024 festival year concludes with the successful execution of 17 events, Activated Events is poised for an ambitious 2025 season, expanding to 30 event dates across multiple states while introducing new venues and brands to its diverse offerings.

Links: https://www.activatedevents.com/

Any interested candidates should contact TurnkeyZRG directly.

Contacting Activated Events will only delay consideration of your qualifications.

Position Summary: 

The GM/Director of Operations will play a pivotal role in leading the team in executing the strategic vision for Activated Event’s premier outdoor festivals and events, ensuring flawless execution across all operational facets. This leadership position involves overseeing the end-to-end planning, execution, and daily management of large-scale, high-profile festivals, with responsibilities spanning vendor coordination, artist relations, venue management, and event staff oversight. They will serve as a visionary leader, collaborating closely with internal teams and external stakeholders—including city officials, regional partners, and key industry players—to execute and drive the overall business strategy for Activated's premier events and festivals.

This role requires a leader with extensive experience in the live music industry, exceptional project management, and leadership skills. They must demonstrate a proven ability to navigate the complexities of large event logistics while maintaining the highest standards of operational excellence. With a focus on delivering world-class musical experiences, the GM/Director of Operations will be adept at managing pressure, solving complex problems in real time, and driving seamless collaboration among diverse teams. This is a rare opportunity to participate in shaping the future of premier live music events and continue to establish Activated as a global leader in entertainment.

Duties and Responsibilities: 

• Work closely with executive leadership to align festival/event operations with the organization's long-term vision and growth strategy. Drive innovation and ensure that events continue to evolve in line with industry trends and audience expectations.

• Oversee developing and managing comprehensive budgets from inception, ensuring effective oversight of multi-million-dollar financial plans to align with organizational goals and maximize profitability.

• Lead the seamless execution of all logistical aspects for each festival/event, overseeing site operations, vendor coordination, transportation, security, and crowd management to ensure an exceptional attendee experience.

• Strategically develop, manage, and track festival/event budgets, ensuring all expenditures are aligned with financial objectives. Collaborate with departmental leaders to maintain cost efficiency and maximize profitability.

• Design and execute robust risk management protocols and crisis response plans to effectively manage emergencies, including extreme weather, security risks, and unforeseen incidents, ensuring the safety of attendees and seamless event continuity.

• Partner closely with local authorities to secure all necessary permits and maintain rigorous compliance with health, safety, and environmental regulations, safeguarding the integrity and success of every event.

• Attract, train, and lead a diverse, high-performing team of festival personnel—such as volunteers, production crews, and customer service staff—fostering an inclusive culture that drives exceptional execution and delivers a world-class event experience.

• Manage the financial reconciliation of festivals and events by meticulously verifying income and expenses across all revenue streams, encompassing ticket sales, merchandise, and food and beverage. Ensure timely and accurate payments to all stakeholders, fostering strong relationships and maintaining financial integrity throughout the process.

• Assist in identifying, negotiating, and managing high-impact sponsorship opportunities, forging strategic partnerships that amplify brand visibility, deliver measurable value, and create mutually beneficial outcomes for both sponsors and the event.

• Lead onsite event operations, proactively resolving issues in real-time to ensure a flawless experience from attendee arrival to departure.

• Collaborate with marketing and PR teams to drive successful event promotion through targeted ticketing strategies, social media campaigns, and media outreach, maximizing visibility and attendance.

• Leverage advanced data analytics to monitor event performance, audience demographics, and operational efficiencies. Conduct thorough post-event evaluations to analyze financial results, operational achievements, and areas for enhancement, using these insights to inform strategic improvements that continuously elevate the quality and impact of future festivals and events.

• Cultivate and manage strong relationships with local communities, government bodies, key stakeholders, and vendors—including staging, sound, lighting, food & beverage, and security. Foster goodwill and collaboration, negotiate favorable contracts, and ensure top-tier service delivery, all while driving positive impact in surrounding areas.

Required Qualifications:

• Demonstrate expertise in developing and managing budgets from inception, including effective oversight of multi-million-dollar financial plans.

• In-depth knowledge of live music production processes, encompassing sound, lighting, staging, and technical specifications.

• Exceptional leadership and team management skills, with experience leading cross-functional teams to achieve common goals.

• Strong analytical and decision-making skills, particularly in high-pressure situations, facilitating effective problem resolution.

• Familiarity with live event health and safety regulations, including crowd management and risk mitigation.

• Established network of professional relationships within the live music industry, including artist managers, agents, and talent representatives.

• Exceptional communication and interpersonal skills, adept at managing relationships with artists, vendors, staff, and local authorities.

• Willingness to work extended hours, including evenings, weekends, and holidays, particularly during festival and event production periods.

• Genuine enthusiasm for music and a commitment to delivering exceptional live experiences.

Background Requirements:  

• Minimum of 5 years of experience in a leadership role overseeing large-scale events or festival operations, ideally within the live music or entertainment sectors.

• Bachelor's degree in Event Management, Business Administration, Music Industry Studies, or related field.

Compensation & Benefits:

• Competitive salary starting at $200,000 + bonuses

• Comprehensive benefits package included.